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Executive Summary

Unprecedented Collaboration Among Companies

Participants

High Levels of Satisfaction

Audience Profile

Entertainment Buying Behavior

Sources of Information

Collaborative Marketing Initiaves Planned

Downloadable Results and Materials

Unprecedented Collaboration Among Companies
The TAMA survey represents an unprecedented collaboration among theatre companies in the Boston area. The organizations involved range from well-established, $1-million-plus companies to emerging organizations with budgets under $50,000 a year.
The 20 companies combined have a total annual budget of approximately $6.8 million and serve about 250,000 audience members annually.

The participating companies are (more information about participating companies):

  • Actors Shakespeare Project
  • Boston Playwrights’ Theatre
  • Boston Theatre Works
  • Company One
  • Devanaughn Theatre
  • Gloucester Stage Company
  • Jewish Theatre of New England
  • Lyric Stage Company of Boston
  • Mill 6 Theatre Collaborative
  • New Repertory Theatre
  • Nora Theatre Company
  • Publick Theatre
  • SpeakEasy Stage Company
  • Stoneham Theatre
  • Súgán Theatre Company
  • The Theater Offensive
  • Theatre Cooperative
  • TheatreZone
  • Wheelock Family Theatre
  • Zeitgeist Stage

The group secured funding from The Boston Foundation and FleetBoston Financial (now Bank of America). They received additional support from two of the area’s leading arts service organizations, StageSource and ArtsBoston, and received in-kind support from the Boston Center for the Arts.

The group worked together to design a questionnaire, which was then distributed at performances during the summer and fall of 2004. Eventually some 4,500 questionnaires were returned out of approximately 15,000 distributed, representing an excellent response rate of about 30%.


 

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