Audience Profile
Audiences are distributed through all age brackets, with the greatest concentration in the 45-64 age groups. The smaller of the companies tend to attract a younger audience, however, with about a third under age 35, a third between 35 and 54, and a third over 55. The audience tends to be affluent, with a median household income in the $75-$80,000 range. Nearly 40% of respondents were attending their first performance at the particular theatre company at which they filled out their survey. Only 17.6% of the respondents have children under 18 in the home, suggesting that families may be a significant untapped market for these companies.